Commercial Director

As the Commercial Director at The Somewhere Co., you will be responsible for leading and growing two of our core sales channels: wholesale and retail stores. You’ll drive revenue, profitability, and global expansion across these channels, ensuring each one is aligned to brand values, performance goals, and customer experience. You’ll operate at both a strategic and operational level, leading a high-performing team to scale TSC’s reach both locally and internationally.

So who are we?

We’re The Somewhere Co.—a brand for the bold, the bright - certainly not wallflowers. We craft products that make a statement for a community that feels like the ultimate group chat—you’re always invited.

From prints that pop to pieces that spark joy, everything we do is designed to turn the everyday into something worth showing up for. We’re here for the colour lovers, the gift givers, the go-getters, and anyone who lives life a little louder.

What makes TSC tick?

• Our customers are front and centre of everything we do.
• We take our work seriously but our environment is fun, colourful and honest
• We’re a team that thrives on collaboration
• We push the boundaries daily, new ideas are welcome and we’re not afraid of change
• We’re nimble, always quick to move and anticipate the ever-evolving demands of the marketplace

You’ll be responsible for driving commercial performance across our global wholesale network and Australian retail stores. Reporting directly to the CEO and working closely with Product, Marketing, and Operations, you’ll lead the charge on growth strategy, team performance, and operational execution.

The Role:

Wholesale and Retail

• Own and execute the global wholesale strategy across multiple product categories (TSC mini, SMWR fashion and The Somewhere Co.).
• Build and manage distributor relationships and major accounts
• Expand our global wholesale network through smart outreach and strategic partnerships.
• Partner with product and planning to shape sell-in ranges that excite retailers and meet margin targets.
• Oversee the performance of our brick-and-mortar stores (currently 3).
• Drive retail sales, in-store experience, and staff performance.
• Lead expansion strategy – new store rollouts, pop-ups, and concept testing.

Leadership & Commercial Performance

• Manage and mentor sales and store teams, setting clear targets and KPIs.
• Forecast revenue and margin performance across channels.
• Use data to make strategic decisions on pricing, promotions, and product mix.
• Align closely with brand and product to ensure a seamless customer experience across all channels.

What We're Looking For:

• Proven experience in a senior commercial, sales or retail leadership role.
• Strong background in wholesale strategy, account management, and retail operations.
• Experience in lifestyle, fashion, homewares or gifting brands a bonus.
• Commercially sharp, customer-obsessed, and creatively minded.
• A strategic thinker who’s not afraid to roll up their sleeves.

Now let’s talk about us!

• We're heavily values driven
• Our customers are front and centre of everything we do
• We take our work seriously but our environment is fun, colourful and honest
• We’re a team that thrives on collaboration
• We push the boundaries daily, new ideas are welcome and we’re not afraid of change
• We’re nimble, always quick to move and anticipate the ever evolving demands of the marketplace

And if you needed more of a reason to come work with us?

• Be part of an established, design-driven brand entering its next growth phase.
• A supportive, creative culture that moves fast and values innovation.
• A leadership seat at the table – this role is pivotal to where we go next.
• Product Allowances
• Educational Somewhere Sessions

If this sounds like the perfect role for you, apply here! We LOVE a good cover letter—so tell us more about yourself and your design style!

Social Media & Community Lead

Your dream job if you're everyone's biggest hype girl.

At The Somewhere Co., we’re not just looking for someone who can post a reel and check the likes—we’re hunting for a digital hype queen (or king!) who knows how to rally a crowd, spark joy online, and build a community that feels like the internet’s warmest, boldest group chat.

As our Social Media & Community Lead, you’ll take full ownership of our social strategy across TikTok, Instagram, and emerging platforms. You’ll show up for our audience, nurture our community, and create content that’s bold, beautiful, and deeply on-brand. You’re part strategist, part storyteller — and all about the people.

This isn’t just a content role - it’s a people role. A community-first, conversation starting, comment-replying, DM-sending, feel-good energy kind of role.

So who are we?

We’re The Somewhere Co.—a brand for the bold, the bright – certainly not wallflowers.

We craft products that make a statement for a community that feels like the ultimate group chat—you’re always invited.

From prints that pop to pieces that spark joy, everything we do is designed to turn the everyday into something worth showing up for.

What makes TSC tick?

• Our customers are front and centre of everything we do
• We take our work seriously but our environment is fun, colourful and honest
• We’re a team that thrives on collaboration
• We push the boundaries daily. New ideas are welcome and we’re not afraid of change
• We’re nimble, always quick to move and anticipate the ever-evolving demands of the marketplace

The Role

• Own the end-to-end social strategy across Instagram, TikTok, and emerging platforms
• Build forward-thinking, engagement-first content plans aligned to brand and business goals
• Define how we show up: tone, timing, frequency, format — and continuously refine based on insights
• Lead content creation in partnership with our store, design and marketing teams, with a focus on Reels/TikToks
• Foster a thriving digital community through thoughtful engagement and hype-worthy moments
• Drive social-first activations that delight, surprise, and connect
• Be confident on-camera and in conversation
• Repurpose and elevate UGC to celebrate our customers and turn them into ambassadors
• Support in planning community based events in our TSC stores
• Support in building our influencer and ambassador program
• Support in securing authentic partnerships with like-minded brands, creators, and collaborators
• Support PR outreach and identify shareable stories that generate excitement and reach

About You

• 3+ years of experience in social media, digital content, or community management
• Strategic thinker with hands-on content creation ability
• Confident on camera and skilled at building emotional connection through content
• Deep understanding of TikTok and Instagram trends, best practices, and analytics
• Proven ability to grow channels, build engaged audiences, and translate buzz into results
• Collaborative, adaptable, and energised by creativity and connection

And if you needed more of a reason to come work with us?

• A high-growth brand entering its next exciting phase
• Ownership of a major channel and opportunity to shape the future of our online community
• Product allowance
• Educational Somewhere Sessions

If you’re ready to lead the vibe and take our community to the next level, we’d love to hear from you. Send us your cover letter — and show us some social examples whilst you are at it! Apply here.

The Somewhere Co. is looking for an energetic, community-minded Store Manager to lead our Indooroopilly store. This isn’t just retail. It’s about creating a space where locals feel genuinely welcome, connected, and part of something special.

Join us and put your leadership skills to work. Use your natural ability to influence, coach, and motivate your team to elevate customer experience, strengthen performance, and drive operational excellence, creating an exceptional shopping experience for our community.

 

So, who are we?

We’re The Somewhere Co. A brand for the bold, the bright - certainly not wallflowers. We craft products that make a statement for a community that feels like the ultimate group chat; Everyone's invited.

 

From prints that pop to pieces that spark joy, everything we do is designed to turn the everyday into something worth showing up for. We’re here for the colour lovers, the gift givers, the go-getters, and anyone who lives life a little louder.

 

Why this job is a total dream:

This isn’t your average retail role. At TSC, every day is a chance to connect, create, and deliver joy. We're searching for high-vibe humans who bring the energy, the conversation, and the sparkle to every single customer interaction. Think bold styling chats, authentic connection and beautiful product storytelling.

 

If you jump on our socials, you’ll see our retail team are content creation queens! They’re featured in social content, behind-the-scenes reels, styling videos, and in-store moments that make our online community feel like insiders. We’re looking for the person in this role to really drive content creation in our Indooroopilly store.

 

We are open to a part-time role or flexible hours for the right candidate too!

Day to day, you would:

• Live and breathe our values:Colour outside the linesMove the needleYou can sit with usCreate a memorable experienceFind the better wayEmbrace play
• Actively build a sense of community around the store - whether it’s hosting a fun in-store moment, creating content that makes our online community feel like they’re right there with you, or simply creating a space that feels warm, welcoming and full of good vibes
• Lead by example to achieve store targets and meet daily KPIs
• Confidently draw conclusions from reporting, helping you to identify opportunities to elevate and improve store performance, and ultimately uplevel customer experience
• Take responsibility for all store operations, including rostering and inventory management, recognising their impact on the overall customer experience
• Weave your VM magic, with products sometimes changing week to week
• Be solutions-focused and able to manage multiple tasks on the go
• Rely on your strong written and verbal communication skills to mentor and nurture your team, and work closely with your remote Sales Manager

What you’ll need:

• To be an experienced and warm leader
• A genuine love of people and a passion for creating authentic and engaging connections with your team and customers
• Previous retail management experience would be preferred, including the creation of rosters that balance the needs of the business with wage budget requirements
• Previous content creation or marketing experience would be a huge bonus!
• A proven track record of building and nurturing strong, engaged and high-performing teams
• High energy and the motivation to succeed autonomously
• Strong visual merchandising skills

The Perks:

• Unlimited product discounts – 50% off TSC and 30% off any brands we carry in our stores
• Unlimited product discounts for your immediate family
• A quarterly product allowance
• An accessible and supportive leadership team with exposure to what happens behind the scenes
• An exciting opportunity to join a dynamic business that is expanding rapidly, with career progression a possibility for high-potential candidates.

That all sounds good, right?! Ready to make your mark?

Apply now via careers@thesomewhereco.com